Web Design
These days people reach for the mouse and head to their favourite search
engine to find a service, a product, or to find out more about a subject that interests them.
A website is your brochure online, working 24-7 for you, just waiting for that next potential customer to reach out with the mouse.
A good, well designed, well laid-out and optimised website will be user-friendly. By this, I mean that potential customers, visiting your site for the first time should instantly be able to understand how to navigate round the website and find exactly what they are looking for.
Helping people find you
Once your website is on-line, you need potential customers to find your site easily. All the websites I design and build have the basic HTML
code that allows search engines such as Google to index your website.
What this means is that you have a better chance of moving up the search engine list when people search using key words.
We could also look at much more in-depth Search Engine Optimisation (SEO) which would further improve volume or quality of traffic to your website.
These principles apply whether you already have a website that’s looking tried, or alternatively, if you need your first ever website bespoke designed and built for you.
Email Campaigns
Of course you will also be thinking about the customers you have already. You have to let them know that your website is working for them, keeping them informed.
One effective way of doing this is to use Email Campaigns, which involve sending a web page direct to your customer's email in-box. This could take the form of a reminder that you value their business, it might introduce them to new products, or the campaign might be designed to inform them of special offers.
It is also a good marketing tool, allowing you to see which customers are taking the time to click on a link in the email campaign, taking them to your main website. I have many management and list building tools to hand to help you do this.
An Email Campaign is a very cost-effective way of keeping customers involved, and the first 100 emails are Free with the service that I recommend and trust.
